Snap! Advance Blog

Hear directly from the Snap! Advance experts, partner institutions, and take advantage of data trends that you can leverage today.

Hosting a Successful First Giving Day with The University of Portland

Ly Ho, Client Relations Manager at Snap! Advance and students from the University of Portland discuss the impact of Pilots Give 2018, the University of Portland’s first ever Giving Day. The Snap! Advance platform provides an easy way for donors to give directly to the programs that they are most passionate about.

Jul 17, 2018

Giving Day Messaging – Keep it ‘FUN’

Engaging the ‘Digital Donor’ has always been a high priority for us here at Snap! Advance.  Giving Days are the latest in creative and fun ways to engage your audience. There are three types of donors in your database: The Always Donor – This is a donor that you can count on, one that will […]

Nov 07, 2017

What Should I do for #GivingTuesday?

As an institution, there are three options for Giving Tuesday. 1. Do Nothing 2. Go All In 3. Compliment current Annual Fundraising strategies When participating in Giving Tuesday make sure to include a hashtag #GivingTuesday in your social media messaging and promotion. Some of the great benefits of participating in Giving Tuesday for your school […]

Oct 04, 2017

Un-Restrict Your Mindset on Crowdfunding

By now you have probably read many articles that are in favor of, or against, crowdfunding. What I want to bring today is an article for crowdfunding that looks at how using a “crowdfunding” or “crowdsourcing” model is not only a necessity, but is also the fastest way to change and improve your online fundraising […]

Aug 21, 2017

The University of Portland Launches Their First Ever Giving Day

Amy Eaton, Director of Development for the University of Portland and Scott Heric, Chief of Staff at Snap! Advance discuss how UP launched their first ever Giving Day. Through their partnerships with schools, departments, and divisions across campus, #PilotsGive raised nearly $700,000 from 2,771 donors in 24 hours, shattering their initial goal of 1,000 donors.

Jul 10, 2018

Columbia University Giving Day 2017

Columbia University Giving Day 2017 brought together donors from 59 countries around the globe.  Over 15,000 gifts were received within the 24-hour day and $15,616,036 total dollars were raised. Snap! Advance partnered with Columbia University on creating a giving day website that was easy to use for donors, staff, and volunteers. The custom design of […]

Nov 07, 2017

Giving Day Strategy Sessions

In addition to the features within the Snap! Advance Giving Day platform, clients receive strategy sessions from our digital campaign experts that will help in overall giving and alumni participation.  After our record breaking Giving Day with Notre Dame, we conducted four Giving Day Strategy Session Webinars that you can view at a time that […]

Oct 04, 2017

Nothing’s changed – just the name

We are excited to announce that Amplo is changing its name to Snap! Advance. Since our first campaign in 2014, it has been our mission to provide trusted digital donor engagement designed to help colleges and universities achieve their fundraising goals. What you might not know is that before we created Amplo, our team had […]

Dec 07, 2017

The Impact of Peer-to-Peer Fundraising

On April 23, 2017, Notre Dame kicked off their fourth annual Notre Dame Day.  Their goal of 25,000 gifts would be the most received within a higher education giving day.  For the second straight year, the Notre Dame and Snap! Advance partnership exceeded their gift goal. Notre Dame uses the Snap! Advance platform to empower […]

Oct 10, 2017

Generating the “Right” Content

As we continue to discuss content strategies, we want to highlight and provide insight into generating the right content to execute your plan and achieve your annual or Giving Day goals. A couple of questions we get asked from time to time are, “what can we do about donor fatigue?”  and “how do we connect […]

Sep 13, 2017


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Director of Product Management